Blizzard And Korean Air Take Wings Of Liberty To The Sky
Taking video game marketing to a whole new altitude, Blizzard and Korean Air revealed today a collaborative promotion of impressive scale. Two commercial airplanes have been skinned in StarCraft II: Wings of Liberty marketing materials.
For six months, the B747-400 and B737-900 aircrafts will fly domestic and international routes adorned with images of Jim Raynor. Additionally, four Korean Air buses will also be wrapped in promo materials in the same window of time.
“We’re pleased to be partnering with Korean Air, Korea's leading airline, on this campaign,” said Paul Sams, chief operating officer of Blizzard Entertainment. “As we approach the global launch of StarCraft II: Wings of Liberty, this promotion represents a unique, large-scale opportunity to introduce the characters and style of the StarCraft universe to gamers throughout the world.”
The planes were unveiled today at a press event in Seoul. It’s common knowledge that Starcraft has a near-religioius following in Korea, making the partnership pitch-perfect.
Yong-won Suh, Executive Vice President of Korean Air said, “eSports is an established part of youth culture all around the world. We look forward to positioning ourselves as a global airline that appeals to the younger generation by operating airplanes wrapped with StarCraft II images and celebrating the launch of StarCraft II: Wings of Liberty."
StarCraft II: Wings of Liberty will see a worldwide debut July 27.