EA press conference
Madden 12 Teased During EA's E3 Conference
Despite claiming that their presser wouldn't feature celebrities on stage, EA trotted out Ray Lewis, Clay Mathews, Peyton Hillis to promote the new Madden at E3. With the tagline "True to victory, true to the game," a sizzle reel showed off some dramatic moments cut to what sounded like Inception music.
Very little was revealed about the actual game, other than the fact that it will feature athletic guys throwing and catching footballs. There was a brief mention of dynamic player progression, but it wasn't elaborated on.