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News

THQ Exec Blames Messaging For Crappy Red Faction DLG Reviews

… … THQ's Lenny Brown pointed to the company's PR and marketing efforts as a reason the recent Red Faction: …

by Adam Biessener on Apr 16, 2011 at 8:26 AM

News

Peter Dille Leaves Sony

… Peter Dille Leaves Sony … Senior vice president of marketing leaves the company after having helped launch two …

by Matthew Kato on Mar 09, 2011 at 4:04 AM

News

Kinect's Kudo Tsunoda Will Keynote MI6 Marketing Conference

… Tsunoda Will Keynote MI6 Marketing Conference … With the overwhelming success of Kinect, it's no surprise that …

by Annette Gonzalez on Mar 11, 2011 at 6:00 AM

News

EA Reveals Battle Plan For Toppling Call Of Duty

… In a recent interview, Battlefield 3's senior director of marketing Lincoln Hershberger laid out DICE and EA's plan to …

by Jeff Marchiafava on May 10, 2011 at 3:56 PM

News

Possible Hitman Cover Images Surface

… Hitman Cover Images Surface … According to a leaked marketing survey, three images are in contention to be the …

by Joe Juba on May 15, 2011 at 9:25 AM

News

Internal Activision Memo Praises Response To Modern Warfare 3 Leak

… memo, obtained by GiantBomb, heaps praise on the marketing team for rolling with the punches. … Internal …

by Adam Biessener on May 20, 2011 at 12:47 PM

News

Nintendo To Reach Outward For Marketing Help

… Nintendo To Reach Outward For Marketing Help … Acknowledging recent profit drop offs for … broader outreach approach. … Nintendo To Reach Outward For Marketing Help …

by Matt Miller on Apr 26, 2011 at 11:07 AM

Video

Watch The First Uncharted 3 TV Ad (Spoiler: It's Awesome)

… 3 TV Ad (Spoiler: It's Awesome) … Sony is kicking off its marketing blitz for Uncharted 3: Drake's Deception during …

by Matt Helgeson on Sep 08, 2011 at 3:48 PM

Feature

Art Attack: The History Of Iam8bit

… Los Angeles art world and spawned a successful media and marketing shy company. This is the story of iam8bit. … Art …

by Matt Helgeson on Sep 16, 2011 at 10:28 AM

News

Drawing Mega Man Legends 3’s Official Art

… wonder how much time and effort goes into producing the marketing artwork for a game? Capcom explains how it produces …

by Ben Reeves on Jun 17, 2011 at 3:18 PM

News

Kinect Enables The Dreams…Of Advertisers

… for the company's Kinect peripheral at an advertising and marketing conference in France next week. … Kinect Enables …

by Adam Biessener on Jun 23, 2011 at 6:35 AM

Preview

A Catherine Trailer With Zero Sexy Stuff

… Trailer With Zero Sexy Stuff … Most of Catherine's marketing so far focuses on scantily clad anime babes, but …

by Bryan Vore on Jul 19, 2011 at 9:39 AM

News

Disney Epic Mickey 2 In Development?

… Mickey 2 In Development? … According to supposed leaked marketing materials, Mickey and Oswald may be coming to PS3, …

by Andrew Reiner on Aug 27, 2011 at 8:33 AM

Preview

Batman: Arkham City Viral Marketing Leads To Some Unexpected Places

… Batman: Arkham City Viral Marketing Leads To Some Unexpected Places … What does Dr. … Strange have over the mayor? … Batman: Arkham City Viral Marketing Leads To Some Unexpected Places …

by Matthew Kato on Jul 26, 2011 at 5:26 AM

News

THQ Planning More Resources, Bigger Push For Metro 2034

… heard of it. Thankfully, THQ is promising a much bigger marketing push behind the upcoming sequel, Metro 2034. … THQ …

by Phil Kollar on Feb 09, 2011 at 9:50 AM

media

Valve's Gabe Newell Drops Some Knowledge On The Kids

… On The Kids … Newell spoke to a group of high-school marketing students on how pricing affects sales in surprising …

by Jeff Cork on Feb 19, 2011 at 3:42 AM

News

Sony's Latest Marketing Push: "Only On PlayStation"

… Sony's Latest Marketing Push: "Only On PlayStation" … For the last year or … message that they want on gamers minds. … Sony's Latest Marketing Push: "Only On PlayStation" …

by Phil Kollar on Feb 22, 2011 at 12:35 PM