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Kinect's Kudo Tsunoda Will Keynote MI6 Marketing Conference

by Annette Gonzalez on Mar 11, 2011 at 06:00 AM

With the overwhelming success of Kinect, it's no surprise that creative director and general manager of Microsoft Game Studios Kudo Tsunoda will present the keynote for the sixth annual 2011 MI6 Game Marketing Conference. MI6 is an organization of marketing, promotion, and advertising professionals in the interactive space.

Tsunoda's address, "Working Together: Marketing's Critical Role in the Development of Kinect," will cover how marketing played a key role in Kinect's launch. Tsunoda will detail the relationship between engineering and marketing and the impact marketing intelligence had on the record-breaking sensor.

The conference will be held on April 7 at the Grand Hyatt in San Francisco. For more information, check out the MI6 official website.