Please support Game Informer. Print magazine subscriptions are less than $2 per issue
EA Reveals Battle Plan For Toppling Call Of Duty
EA hasn't been shy about wanting to see its flagship Battlefield franchise beat Call of Duty. So how does the publisher plan to make this happen, besides spending $100 million in advertising? In a recent interview, Battlefield 3's senior director of marketing Lincoln Hershberger laid out DICE and EA's plan to take back the FPS crown from Call Of Duty.
Speaking with Industry Gamers, Hershberger detailed three ways the nine figure advertising budget is being spent. The first is using social networks to spread word of Battlefield 3, including a Facebook tool that will allow players to unlock special content (we're guessing in a way that works similar to what EA did for Battlefield 1943 and Bad Company 2). The second is Battlefield 3's Limited Edition extras, which we found out today contain four classic Battlefield maps. Finally, the company plans to create an online Battlefield portal that will unify the various Battlefield brands and help "ensure FPS fans find what they’re looking for."
I don't really care about the social networking aspects that much, but if EA and DICE keep the maps coming, I'll be happy to spend my online FPS time on Battlefield 3's...er...battlefields.
I’d like to ask you to support Game Informer’s continued coverage of games with a subscription. For less than two dollars per issue, we mail you a full year of 10 print magazines, each with cover stories and preview features filled with exclusive details about the most exciting upcoming games. We profile and interview game creators. We look back on the rich history of gaming, and we celebrate what’s next.
Here on the website, we offer much of our content for free, including game reviews, daily news, videos, event coverage, and more – all with minimal ads.
We do so with a small editorial team, alongside contributing paid writers from around the world – over 65 individuals from 9 countries around the world, just in the last couple of years.
It’s not possible without support.
In a time when game makers and games coverage have faced hard struggles and layoffs, the future of this 30+ year magazine and community is at risk. Our new standalone magazine subscription is the number one way you can keep us alive – and we believe you’ll get a pretty fantastic gaming magazine in your mailbox every few weeks for your trouble.
Thank you.
