Internal Activision Memo Praises Response To Modern Warfare 3 Leak

by Adam Biessener on May 20, 2011 at 12:47 PM

A memo from Activision Publishing CEO Eric Hirshberg, obtained by Patrick Klepek of GiantBomb, promises a quick resolution to the company's investigation into last week's massive Modern Warfare 3 leak even while heaping praise on the marketing team for rolling with the punches.

"When it came to light that we had suffered a significant security breach, it became clear that a leak of this size had the potential to throw our launch off of its schedule, or worse, blunt its momentum," Hirshberg wrote. "Of course we needed to immediately begin finding the source of the leak. But we also needed to deal with the fact that, like it or not, our launch had just begun."

Hirshberg went on to drop a bomb about the response to the teaser trailers Activision put out ahead of schedule: The MW3 trailers got over 4.8 million hits over the first 48 hours they were out in the wild. MW2 and Black Ops' first teasers had 61,000 and 89,000 hits respectively over the same timeframe.

The memo reported on by GiantBomb doesn't have any terribly juicy surprises or raging from the executive team, but the numbers are undeniable. Whatever else Modern Warfare 3 ends up being with much of the key Infinity Ward staff gone, it's going to sell a lot of copies.