Nike Signs First Ever Endorsement Deal With Esports Player

… Legends player Jian ‘Uzi’ Zihao alongside Lebron James for marketing events. … Nike Signs First Ever Endorsement Deal …

Sega May Be Hinting That Sonic Colors Is Coming To PC

… Art for the game has shown up in marketing for a Steam bundle. … Sega May Be Hinting That …

Feature: The Best And Worst Industry Marketing Moments

… you gotta wonder what exactly goes on during some companies' PR meetings. … The Best And Worst Industry …

Electronic Arts Is Laying Off 350 People From Its Marketing, Operations, and Publishing Divisions

… This news was shared by Andrew Wilson, Electronic Arts' CEO, in a blog posted on the company's website. … Electronic Arts Is Laying Off 350 People From Its Marketing, Operations, and Publishing Divisions …

Aaron Greenberg Named Head Of Marketing For Xbox Games, Entertainment Studios

… Aaron Greenberg Named Head Of Marketing For Xbox Games, Entertainment Studios … Greenberg … outspoken and energetic. … Aaron Greenberg Named Head Of Marketing For Xbox Games, Entertainment Studios …

Alpha Protocol Devs Unmoved by Critique in Leaked Sega Document

… Alpha Protocol Devs Unmoved by Critique in Leaked Sega Document … A very interesting post appeared in the Alpha … … Alpha Protocol Devs Unmoved by Critique in Leaked Sega Document …

Blizzard And Korean Air Take Wings Of Liberty To The Sky

… Blizzard and Korean Air revealed today a collaborative promotion of impressive scale. … Blizzard And Korean Air Take …

One Million Super Street Fighter IV Units Shipped

… announcer, and it rings true for the game’s worldwide marketing as well. … One Million Super Street Fighter IV …

Natal Release Dated?

… Natal Release Dated? … A Microsoft Saudi Arabia marketing employee gave an October worldwide release date for the …

Namco Bandai: Games Are Too Expensive

Activision Publishing Gets New CEO

… and consumer marketing for one of gaming's biggest companies. … Activision Publishing Gets New CEO …

Sam Fisher Goes Rogue...Starts Tweeting

LittleBigPlanet Sequel On The Way?

… On The Way? … In a video interview with Folkert Langeveld, marketing manager for Sony Benelux, it is suggested there may …