Sony Patent Will Pause Your Game To Show You Ads

… Show You Ads … A Sony patent has appeared online showing a advertising method that will interrupt your game in the most …

UK Advertising Authority Strikes Blow Against ‘Free-To-Play’ And EA’s Dungeon Keeper

Sunset Overdrive Teaser Site Hints At E3, SDCC, Gamescom, PAX Prime Appearances

… Hints At E3, SDCC, Gamescom, PAX Prime Appearances … Viral advertising is cute, but this one actually gives us a hint …

Five Weird Video Game Sponsorship Deals

… in video games do a better job of creating confusion than encourage you to buy a product. … Five Weird Video Game …

Activision's Too Hot For TV Modern Warfare 2 Ad

APB Features In-Game Audio Ads Every Three Hours

Left 4 Dead 2 Gets $25 Million Ad Campaign

Microsoft Touts In-Game Advertising Numbers

… Microsoft Touts In-Game Advertising Numbers … In a recent blog post, Microsoft ad guru JJ Richards points … encouraging signs for the long-term viability of in-game advertising as a revenue model. … Microsoft Touts …

New Developer Diary Video For Avatar

… New Developer Diary Video For Avatar … When James Cameron spends half a billion … advertising to accompany it. … New Developer Diary Video For Avatar …

Microsoft To Close In-Game Advertising Division

Master Chief Is Doing Commercials?

Study Shows EA Sports In-Game Advertising Is Effective

… suggests that it's becoming a very effective way to reach consumers. … Study Shows EA Sports In-Game Advertising Is …

160GB PS3 Slim On The Way?

… are advertising a boost to the PlayStation 3’s default storage capacity. … 160GB PS3 Slim On The Way? …

Smear Campaign: The Propaganda of BioShock Infinite

… Infinite … Check out the divisive ultranationalist advertising campaign in this exclusive gallery. … Smear …

EA Exec On In-Game Advertising: "Maybe Those Days Are Over"

… EA Exec On In-Game Advertising: "Maybe Those Days Are Over" … EA's free-to-play … the money from in-game ads haven't. … EA Exec On In-Game Advertising: "Maybe Those Days Are Over" …

Kinect Ad Blitz Budgeted At Half A Billion Bucks

Xbox 720 Logo Spotted In Real Steel Trailer!

… Xbox 720 Logo Spotted In Real Steel Trailer! … f in-arena advertising in the trailer. … Xbox 720 Logo Spotted In Real …

Kinectimals With Bears Provides Truth In Advertising

… Kinectimals With Bears Provides Truth In Advertising … Available as DLC or a stand-alone disc, Now … younger gamers. … Kinectimals With Bears Provides Truth In Advertising …

Battlefield 3’s Jay-Z “99 Problems” TV Ad

Can Battlefield 3 Really Take On Call Of Duty?

… on Call Of Duty, which includes spending $100 million on advertising. But does DICE's military shooter really have …