News

Sony Sees Best Black Friday Sales Ever According To Marketing VP

… Sony Sees Best Black Friday Sales Ever According To Marketing VP … He also says the console business is doing … … Sony Sees Best Black Friday Sales Ever According To Marketing VP …

by Keenan McCall on
gamer culture

Cards Against Humanity Promises To Save America In Latest Marketing Event

… Cards Against Humanity Promises To Save America In Latest Marketing Event … The card game maker once again delves into … Cards Against Humanity Promises To Save America In Latest Marketing Event …

by George Ash on
News

Shuhei Yoshida Believes No Man's Sky's Marketing 'Wasn't A Great PR Strategy'

… Shuhei Yoshida Believes No Man's Sky's Marketing 'Wasn't A Great PR Strategy' … Sony's Shuhei Yoshida believes the PR and marketing strategy of No Man's Sky could have been handled better. … Shuhei Yoshida Believes No Man's Sky's Marketing 'Wasn't A Great PR Strategy' …

by Elise Favis on
News

Report: No Man's Sky Advertising Under Investigation In U.K.

… Advertising Standards Authority (ASA) is investigating the game for its marketing on Steam. … Report: No Man's Sky …

by Matthew Kato on
Feature

Opinion: Robo Recall Captures Virtual Reality Gaming’s Triumphs And Failures

… is the best case for VR yet but the game's ill-advised marketing shows VR's continuing aimlessness. … Opinion: Robo …

by Javy Gwaltney on
Feature

The Black Watchmen Is A Game That Bleeds Into Your Real Life

… Is A Game That Bleeds Into Your Real Life … Most ARGs are marketing tools. This one is a full-fledged, ongoing game. … …

by Mike Futter on
rumor

Rumor: No Man's Sky Delayed

… Rumor: No Man's Sky Delayed … Rumors and marketing materials are pointing to a possible delay for …

by Kyle Hilliard on
gamer culture

Hitman Advertising Campaign Takes A Weird Turn With Bloody Bathrooms

… Hitman Advertising Campaign Takes A Weird Turn With Bloody Bathrooms … and can be easily mistaken for...something else. … Hitman Advertising Campaign Takes A Weird Turn With Bloody Bathrooms …

by Elise Favis on
gamer culture

The First Trailer For James Gunn’s The Suicide Squad Looks All Sorts Of Ridiculous

… The Suicide Squad's marketing tells us not to get attached to its zany …

by Marcus Stewart on
gamer culture

Free Guy's New Movie Posters Draw Inspiration From Animal Crossing, Doom, GTA, And More

… Free Guy's stellar marketing is killing the game. … Free Guy's New Movie Posters …

by Andrew Reiner on
News

PlayStation Reportedly Lays Off Nearly 90 Employees In North American Offices Due To ‘Global Transformation’

… Reportedly Lays Off Nearly 90 Employees In North American Offices Due To ‘Global Transformation’ …

by Wesley LeBlanc on
gamescom 2022

Making High On Life: A Rooftop Interview With Squanch Games In Germany

… Germany … We chat about working with Justin Roiland, how game development is like stand-up comedy, marketing struggles, and more. … Making High …

by Alex Van Aken on
News

Elle Fanning Will Star In Hideo Kojima's Next Game

… it's time to determine who the next blank face in Kojima Productions' marketing is. … Elle Fanning Will Star In Hideo …

by Wesley LeBlanc on
News

The Callisto Protocol's Striking Distance Studios Partners Up With The Walking Dead’s Skybound Entertainment

… Skybound hopes to use its expertise in marketing horror to get the word out on The Callisto Protocol …

by Marcus Stewart on
News

Cyberpunk 2077 Sales Have Already Covered Its Costs

… made back the money from its development, as well as the marketing costs. … Cyberpunk 2077 Sales Have Already Covered …

by Joe Juba on
News

Watch Dogs: Legion Is Taking Over All Other Ubisoft Games

… In a clever marketing move about hackers, Watch Dogs: Legion is hacking …

by Liana Ruppert on
News

Xbox Social Team Continues Meme Marketing With Hilarious TikTok Self Dunk

… essentially meme gods and their first TikTok definitely reflects that. … Xbox Social Team Continues Meme Marketing …

by Liana Ruppert on
opinion

How Next-Gen Effectively Killed Console Wars

… and Sony, for the first time, have wildly different marketing strategies for Xbox Series X and PS5, here is what …

by Liana Ruppert on
News

Grand Theft Auto VI Release Speculated For Before March 2024

… A dramatic spike in Take-Two's marketing budget could be the clue. … Grand Theft Auto VI …

by Matthew Kato on

Classic Joust Commercial Is Terrifying And Awesome

… Is Terrifying And Awesome … If you work in video game marketing and are looking for new ways to get people …

by Andrew Reiner on

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