Report: No Man's Sky Advertising Under Investigation In U.K.
Hello Games' No Man's Sky is under investigation by U.K. agency the Advertising Standards Authority (ASA) for how the developer marketed the game on the Steam digital store.
According to Eurogamer, while the ASA isn't providing details at the moment, one complaint filer and Reddit user, AzzerUK, has been contacted by the ASA. AzzerUK says that in the ASA's response, the agency has contacted both Hello Games and Steam owners Valve over assets not showing elements in the final product such as the behavior of ships and animals, large-scale space combat, and aiming systems and the general user interface.
If the ASA sides against the advertising, Hello Games and Steam would have to remove the advertising.