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The Super Mario Bros. Movie Gets Its Own Plumbing Website And Commercial
Illumination has taken its promotion of The Super Mario Bros. Movie to the next level by launching a website and commercial promoting the brothers’ New York City plumbing business, and it's actually pretty cool.
You can visit the website here, which features a commercial promoting the Mario Bros. business. Older fans will likely recognize the catchy jingle as the theme song of the 1989 Super Mario Brothers Super Show, which is a nice homage.
The website also features humorous testimonials, job opportunities, and even a working phone number. Calling this number (929-55-MARIO) plays a recorded message by the Charlie Day-voiced Luigi, which provides a nice sample of his performance as the green-clad sidekick. Texting the number returns a message, which, depending on when you sent it, may return a digital poster for the movie. GI editor Kyle Hilliard got this Toad poster when he texted the number yesterday:
In my case, I only got a message thanking me for my interest in Super Mario Bros. Plumbing with a link to a form submission on the website. I'm not sure what you get for submitting this form, but feel free to find out yourselves.