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Skylanders Is Now A $3 Billion Franchise

by Mike Futter on Feb 05, 2015 at 09:59 AM

After a year, we finally have new Skylanders sales data. Activision last reported in early 2014 that the the franchise was worth $2 billion. That’s a bit higher now.

Skylanders, which was confirmed on Activision’s earnings call today, is now a $3 billion franchise. The “toys-to-life” market is becoming more crowded, with Disney Infinity and Nintendo’s Amiibo figures vying for shelf space and attention. 

For more on Activision’s fiscal year 2014 financial report, visit our previous coverage. For more on franchise performance check out updated details on Call of Duty, Destiny, and Hearthstone.


Our Take
I was starting to become concerned that Activision hadn’t updated the Skylanders number in a some months. The toyloadable content segment is getting crowded, but Activision pioneered the genre and doesn’t show signs of slowing.