Skylanders Is Now A $3 Billion Franchise
After a year, we finally have new Skylanders sales data. Activision last reported in early 2014 that the the franchise was worth $2 billion. That’s a bit higher now.
Skylanders, which was confirmed on Activision’s earnings call today, is now a $3 billion franchise. The “toys-to-life” market is becoming more crowded, with Disney Infinity and Nintendo’s Amiibo figures vying for shelf space and attention.
I was starting to become concerned that Activision hadn’t updated the Skylanders number in a some months. The toyloadable content segment is getting crowded, but Activision pioneered the genre and doesn’t show signs of slowing.