News

World Of Warcraft Subscriptions Jump 600,000 In Advance Of Warlords Of Draenor

by Mike Futter on Oct 14, 2014 at 11:12 AM

World of Warcraft subscription numbers have been fluctuating greatly over the past few years. The user base has been in steady decline since 2010, when it was at its peak of over 12 million subscribers.

Third quarter 2014 has shown an increase of 600,000 after losing 800,000 in the period ending June 30, 2014. During its earnings call in August, Blizzard predicted an uptick, with 1.5 million copies of the Warlords of Draenor expansion pre-ordered at that time.

The news that subscribers now total 7.4 million came in conjunction with news that update 6.0.2 has been released. This update, detailed here, is a prelude to the release of the new expansion on November 13.

 

Our Take
World of Warcraft is only one piece of the third quarter financial picture I’m interested in hearing about on the November 4 earnings call. Diablo III Ultimate Evil Edition and Hearthstone are sure to have made significant positive impacts on Blizzard’s finances.