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Maxis Head Lucy Bradshaw Promoted To Senior Vice President At EA

by Mike Futter on Oct 02, 2013 at 11:33 AM

A Securities and Exchange Commission filing reveals new detail about EA's corporate shakeup. In a report last week, we told you that newly appointed CEO Andrew Wilson had shaken up the roles of top EA leadership. In a memo that was leaked following that, we learned that Maxis head Lucy Bradshaw will now be reporting directly to Wilson. Today we know that the relationship change comes with a new title, as Lucy Bradshaw is now a senior vice president. 

Bradshaw's previous title was general manager of Maxis. Many gamers came to know Bradshaw through her frequent updates during the SimCity launch debacle

EA's executive bio page has not yet been updated to include Bradshaw or to reflect changes to other executives affected by last week's shakeup. It is unclear whether EA Labels president Frank Gibeau retains his oversight duties (BioWare, EA Games, EA Sports) in addition to his new mobile responsibilities.

We have asked EA again to clarify current titles for Peter Moore, Frank Gibeau, and Patrick Soderlund. Our previous requests went unanswered.

[Source: EA Investor Relations]


Our Take
We have been watching for some legal confirmation of corporate movement that was mentioned in the leaked internal memo last week. EA has continued to ignore our requests to confirm titles for the three individuals mentioned above.

Given that Bradshaw has been elevated to a position high enough to be considered an "insider," the Form 3 filed was a matter of securities law. EA could not avoid it, and therefore, we have our first glimpse at what's going on at the top of the publisher's organizational structure.