Ninja Announces Partnership With Adidas

Popular streamer Tyler Blevins (aka Ninja) has signed a partnership with shoe and athletic apparel company Adidas. Ninja is the first pro gamer to sign with the brand, as his list of partnerships continues to grow.

This has been a big month for Ninja, as earlier this month he announced an exclusive streaming deal with Mixer. His book, Get Good: My Ultimate Guide to Gaming, also released in August. The partnership with Adidas looks to be a part of a larger commitment the brand recently made to catering more to video game culture.

You can see the announcement video below.