Print Ad Specifications
Rate Card #28 - 3.5 Million Rate Base Guarantee
|B & W||1X||3X||6X||12X||24X||36X||48X||60X|
|C2 / P1||Earned Rate + 25%|
|C3 RHP||Earned Rate + 15%|
|1-1/2 Masthead Spread||Earned Rate + 15%|
|First Form||Earned Rate + 15%|
|Guaranteed Position||Earned Rate + 10%|
|1/2 Page Vertical*||
|1/2 Page Horizontal
|1/3 Page Vertical*||
|1/3 Page Horizontal
Keep live matter trimmed from sides 1/4”. Text across the gutter should be avoided. Gutter allowance: 3/8” on each side of gutter, 3/4” for a two page spread.
*Allow 1/8” bleed on only one side of the ad for 1/3 page vertical and 1/2 page vertical ads.
Digital Files Material Requirements
PDF/X1-a (preferred format). Please contact production first if you plan to submit other file formats
Convert: All Spot colors need to be converted to CYMK before outputting to PDF-X1a.
Registration: Standard registration marks and crop marks must be included and should appear at least 1/8” outside of the trim area to avoid overlapping creative. Pages should be centered and cropped to page trim size plus bleed.
Media: CD-R (ISO9660 and Mac), DVD-R
FTP: available upon request
Proof Requirements: Please submit two hard-copy proofs at 100% scale made from supplied PDF/X1-a file. For a guarantee in color reproduction advertisers must submit 2 SWOP certified contract proofs at 100% scale (must include color bar & indicate proofing system used on the proofs). Proofs must be made from supplied PDF/X1-a file. Acceptable contract proofs are Fuji Pictro, Fuji Final Proof, Epson Contract Proof, Kodak Approval, IRIS, and Digital Match Print. For an up-to-date list of SWOP approved color proofing systems, please visit www.swop.org.
- SWOP Printed Web Offset
- Perfect bindery
- Maximum Ink Density: 300%
- Linescreen: 133 lpi
If proofs are not provided with materials Game Informer assumes no liability for ad reproduction quality and content accuracy. Laser Inkjet proofs, or any other proofs supplied that are not SWOP certified contract proofs, are accepted for file content only. All advertising copy and art is subject to publisher approval.
Media Labeling Requirements: Issue Date, Advertiser, Agency Name, Contact Person, Phone Number, Vendor Contact, File Name/Number, Return Address, List of Contents (print of disk contents)
Mailing & Shipping Instructions
All mechanical materials/specification questions must be mailed to:
Curtis Fung, Production Director
724 North First Street, 3rd Floor
Minneapolis, MN 55401
Competing Retailer Tags
Ad creative should not include tags, logos or references to competing retailers of GameStop. These retailers include, but are not limited to Amazon, Best Buy, Target and Walmart. All advertising copy and art is subject to publisher approval.
Advertiser Furnished Pieces
Standard trims for inserts are as follows:
- Standard full size insert: 1/8" trim on all faces – finished size of 8" x 10 1/2"
- Less than full-size insert: 1/8" on gutter and foot, 1/2" on gutter for binding
Ted Katzung, Circulation Services
|Insertion Cover Date||Insertion Due Date||Material Due Date||On Sale|