Print Ad Specifications

Rate Card #29

Rate Card #28 - 3.5 Million Rate Base Guarantee

4-Color 1X 3X 6X 12X 24X 36X 48X 60X
Full Page $261,929 $254,100 $246,388 $239,092 $229.518 $222,644 $215,959 $209,450
1/2 Page $157,150 $152,447 $147,872 $143,473 $137,708 $133,583 $129,550 $125,635
1/3 Page $120,484 $116,863 $113,338 $109,967 $105,592 $102,410 $99,331 $96,337
B & W 1X 3X 6X 12X 24X 36X 48X 60X
Full Page $235,719 $228,681 $197,189 $191,247 $183,595 $178,102 $172,726 $167,572
1/2 Page $141,434 $137,201 $118,314 $114,752 $110,155 $106,865 $103,636 $100,546
1/3 Page $108,422 $105,192 $90,714 $87,965 $84,442 $81,918 $79,443 $77,085
Premium Position Rate
C2/P1 Earned Rate + 25%
C3 RHP Earned Rate + 15%
1-1/2 Masthead Spread Earned Rate + 15%
First Form Earned Rate + 15%
Guaranteed Position Earned Rate + 10%
Mechanical Requirements

Mechanical Requirements

Size Bleed Trim Non-Bleed
Full Page 8 1/4" x 10 3/4" 8" x 10 1/2" 7 1/2" x 10"
2-Page Spread 16 1/4" x 10 3/4" 16" x 10 1/2" 15 1/2" x 10"
1/2 Page Vertical* 4 5/8" x 10 3/4" 4 1/2" x 10 1/2" 3 1/2" x 10"
1/2 Page Horizontal (bottom) 8 1/4" x 5 1/2" 8" x 5 1/4" 7 1/2" x 5"
1/3 Page Vertical* 2 11/12" x 10 3/4" 2 2/3" x 10 1/2" 2 5/32" x 10"
1/3 Page Horizontal (bottom) 8 1/4" x 3 3/4" 8" x 3 1/2" 7 1/2" x 3"

Keep live matter trimmed from sides 1/4”. Text across the gutter should be avoided. Gutter allowance: 3/8” on each side of gutter, 3/4” for a two page spread.

*Allow 1/8” bleed on only one side of the ad for 1/3 page vertical and 1/2 page vertical ads.

 

Digital Files Material Requirements

Digital Files Material Requirements

PDF/X1-a (preferred format). Please contact production first if you plan to submit other file formats

Convert: All Spot colors need to be converted to CYMK before outputting to PDF-X1a.

Registration: Standard registration marks and crop marks must be included and should appear at least 1/8” outside of the trim area to avoid overlapping creative. Pages should be centered and cropped to page trim size plus bleed.

Media: CD-R (ISO9660 and Mac), DVD-R

FTP: available upon request

Proof Requirements: Please submit two hard-copy proofs at 100% scale made from supplied PDF/X1-a file. For a guarantee in color reproduction advertisers must submit 2 SWOP certified contract proofs at 100% scale (must include color bar & indicate proofing system used on the proofs). Proofs must be made from supplied PDF/X1-a file. Acceptable contract proofs are Fuji Pictro, Fuji Final Proof, Epson Contract Proof, Kodak Approval, IRIS, and Digital Match Print. For an up-to-date list of SWOP approved color proofing systems, please visit www.swop.org.

 

Printing Specifications

Printing Specifications

  • SWOP Printed Web Offset
  • Perfect bindery
  • Maximum Ink Density: 300%
  • Linescreen: 133 lpi

If proofs are not provided with materials Game Informer assumes no liability for ad reproduction quality and content accuracy. Laser Inkjet proofs, or any other proofs supplied that are not SWOP certified contract proofs, are accepted for file content only. All advertising copy and art is subject to publisher approval.

Media Labeling Requirements: Issue Date, Advertiser, Agency Name, Contact Person, Phone Number, Vendor Contact, File Name/Number, Return Address, List of Contents (print of disk contents)

 

Mailing & Shipping Instructions

Mailing & Shipping Instructions

All mechanical materials/specification questions must be mailed to:

Curtis Fung, Production Director
724 North First Street, 3rd Floor
Minneapolis, MN 55401
tel: 612.486.6058
fax: 612.486.6101
curtis@gameinformer.com

 

Competing Retailer Tags

Competing Retailer Tags

Ad creative should not include tags, logos or references to competing retailers of GameStop. These retailers include, but are not limited to Amazon, Best Buy, Target and Walmart. All advertising copy and art is subject to publisher approval.

 

Advertiser Furnished Pieces

Advertiser Furnished Pieces

Standard trims for inserts are as follows:

  • Standard full size insert: 1/8" trim on all faces – finished size of 8" x 10 1/2"
  • Less than full-size insert: 1/8" on gutter and foot, 1/2" on gutter for binding

Contact:
Ted Katzung, Circulation Services
tel: 612.486.6107
fax: 612.486.6101
ted@gameinformer.com

 

Closing Dates

Closing Dates

Insertion Cover Date Insertion Due Date Material Due Date On Sale
January 2019 10/05/18 11/16/18 12/14/18
February 2019 11/02/18 12/14/18 01/16/19
March 2019 12/07/18 01/18/19 02/15/19
April 2019 01/04/19 02/15/19 03/15/19
May 2019 02/01/19 03/18/19 04/12/19
June 2019 03/01/19 04/22/19 05/17/19
July 2019 04/12/19 05/28/19 06/14/19
August 2019 05/03/19 06/17/19 07/12/19
September 2019 06/03/19 07/22/19 08/16/19
October 2019 07/05/19 08/19/19 09/13/19
November 2019 08/02/19 09/16/19 10/11/19
December 2019 09/06/19 10/21/19 11/15/19