E3 Selling Tickets To The Public
Gamers looking to attend the E3 convention in Los Angeles this year (June 13-15) can purchase a ticket for all three days of the show.
At noon Eastern time on February 13 (see the official site) 15,000 tickets go on sale, with early birds paying $150 for access to the show floor and other events, and the regular price being $250.
More details on the show are coming later.
Given the increased competition from other conventions like PAX as well as how gamers get info from livestreams, etc., E3 needs to do all it can to remain an event that people pay attention to.