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The NPD Group To Buy Video Game Market Researcher EEDAR

by Elise Favis on Aug 29, 2016 at 12:49 PM

The NPD Group, a market sales research company that offers monthly and quarterly data, has signed an agreement to buy video game research provider EEDAR. The two hope that by collaborating their assets and expertise, they can give better data, insights, and analytics for the video game industry.

NPD began analytics on video games back in 1988, and quickly became a leader in tracking and analyzing the industry's sales. It introduced its first SKU-level sales data for digital games this past July.

NPD focuses on several different markets, while EEDAR's data has always homed in solely on the video game market. EEDAR's database of video game product metadata includes over 200 million facts and 150,000 games across consoles, PC, mobile, and social. With its analytics portal GamePulse, it offers information on industry trends, product performance, and marketing strategies.

"A fundamental goal of EEDAR has always been to improve the quality and speed by which business decisions could be made for game developers and publishers,” CEO Robert Liguori says in a press release. “NPD shares this philosophy, and the joining of our resources and passion for this sector will ensure the industry has access to the information it needs as it advances into new platforms and business models."

Closing is expected to happen in early October, with EEDAR retaining its name, but will now be considered an NPD Group Company.


Our Take
NPD has already been offering monthly and quarterly analytics on the industry that the media has largely respected for years, and is moving into the consulting business as well. With EEDAR and NPD's assets combined, they will hopefully offer better, more detailed data on an industry that continues to grow rapidly.