Please support Game Informer. Print magazine subscriptions are less than $2 per issue


Nintendo Begins "I'm Not A Gamer" Advertising Campaign

by Kyle Hilliard on Oct 02, 2012 at 03:23 PM

As part of its new marketing campaign, Nintendo has decided to create advertisements that show recognizable athletes and actors playing their 3DSs while insisting that they're not gamers.

I understand that appealing to non-gamers is a great way to reach a new audience, but this is kind of confusing to me, especially Gabrielle Douglas' commercial. The gold-medal Olympian is playing New Super Mario Bros. 2, bragging about her high score, but then says, "I'm not a gamer," as if to say, don't worry, I don't actually play these things.

Dianna Agron likes to draw pie.

Check out the ads below, and let us know if they inspire you to buy a 3DS XL.