Skylanders Toy Sales Exceed 30 Million

by Jim Reilly on May 09, 2012 at 10:28 AM

Lifetime toy sales of Activision's Skylanders: Spyro's Adventure have exceeded 30 million, the publisher said today as part of its fiscal earnings release.

Activision said Skylanders Spyro's Adventure was the #1 kids video game for Q1 2012 with 30+ million toys sold life to date through March 31, 2012. "Based on our internal estimates, we believe that Skylander's toys sales in the first quarter exceeded those of Star Wars, the #1 action figure line," said CEO Bobby Kotick.

The publisher also noted that, in North America and Europe, including accessory packs and figures, Skylanders Spyro's Adventure was the #3 best-selling game overall in dollars across all platforms for the first quarter of 2012.

Activision hopes to continue the success of the series with the release of Skylander's Giants later this year.