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EA and Dr. Pepper Team Up For Exclusive Content Giveaways
Today Electronic Arts and Dr. Pepper have announced a brand marketing program that will hook up consumers with exclusive content for EA titles. Starting this week, if you buy 20-ounce bottles of Dr. Pepper, you’ll also be able to download new content such as virtual clothes for Sims, or Spore body parts using special codes.
“Dr. Pepper’s decision to partner with EA is an investment that will bring a lot of value to their brand and to their consumers,” said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. “Consumers get free game content and a whole new way to experience the Dr Pepper brand.”
When you get a bottle of Dr. Pepper just look out for the redemption code under the cap then visit the promotional site to redeem your content.
According to the press release, the following content will be available for download with others to be announced throughout the year:
The Sims 3: Theme-based bundles including Vintage Vegas, Beach Party, Celebrity and Football. Consumers will be able to download exciting new content ranging from a party top or hot boots all the way to a cool Retro car. Fans who have played The Sims over the years will recognize items inspired by previous The Sims games like the Lips Couch or Boomerang Window.
Spore: A dozen Cyborg-themed body parts – such as eyes, heads and arms – can be redeemed and used in the Spore Creature Creator. These parts allow players to mix robot and organic creature body parts to design their own Cyborg creatures. The exclusive Cyborg parts will be usable by all owners of the Spore PC game and anyone who downloads the free Spore Creature Creator Trial Edition from the Spore website.
Mass Effect 2: Three unique pieces of armor: two helmets and a visor.
Battlefield Heroes: Four sets of unique character clothing, and consumers get a pair of outfits per download, one for each side.
Battlefield: Bad Company 2: Four kit upgrades allow you to become a unique Special Activities soldier, with new camouflage and a modified weapon. Kit upgrades also contain new awards and an additional achievement.
Is this enough to get you to start drinking Dr. Pepper?
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