Sony Patent Will Pause Your Game To Show You Ads

… Sony Patent Will Pause Your Game To Show You Ads … A Sony patent has appeared online showing a advertising method that will interrupt your game in the most invasive way possible. … Sony Patent Will …

UK Advertising Authority Strikes Blow Against ‘Free-To-Play’ And EA’s Dungeon Keeper

… Keeper isn't really "free" according to UK's Advertising Standards Authority. … UK Advertising Authority Strikes Blow …

Sunset Overdrive Teaser Site Hints At E3, SDCC, Gamescom, PAX Prime Appearances

… Hints At E3, SDCC, Gamescom, PAX Prime Appearances … Viral advertising is cute, but this one actually gives us a hint …

Five Weird Video Game Sponsorship Deals

Activision's Too Hot For TV Modern Warfare 2 Ad

APB Features In-Game Audio Ads Every Three Hours

Left 4 Dead 2 Gets $25 Million Ad Campaign

Microsoft Touts In-Game Advertising Numbers

… Microsoft Touts In-Game Advertising Numbers … In a recent blog post, Microsoft ad guru JJ Richards points to several encouraging signs for the long-term viability of in-game advertising as a revenue model. … Microsoft Touts In-Game …

New Developer Diary Video For Avatar

… making a movie, you can expect some pretty pervasive advertising to accompany it. … New Developer Diary Video For …

Microsoft To Close In-Game Advertising Division

… Microsoft To Close In-Game Advertising Division … morrhaging disaster … Microsoft To Close In-Game Advertising Division …

Master Chief Is Doing Commercials?

Study Shows EA Sports In-Game Advertising Is Effective

160GB PS3 Slim On The Way?

… 160GB PS3 Slim On The Way? … Several retailers are advertising a boost to the PlayStation 3’s default storage …

Smear Campaign: The Propaganda of BioShock Infinite

… Infinite … Check out the divisive ultranationalist advertising campaign in this exclusive gallery. … Smear …

EA Exec On In-Game Advertising: "Maybe Those Days Are Over"

… that in-game microtransactions have taken off, while the money from in-game ads haven't. … EA Exec On In-Game …

Kinect Ad Blitz Budgeted At Half A Billion Bucks

Xbox 720 Logo Spotted In Real Steel Trailer!

… Xbox 720 Logo Spotted In Real Steel Trailer! … f in-arena advertising in the trailer. … Xbox 720 Logo Spotted In Real …

Kinectimals With Bears Provides Truth In Advertising

… … Available as DLC or a stand-alone disc, Now With Bears extends Kinectimals' replay value for younger gamers. … …

Battlefield 3’s Jay-Z “99 Problems” TV Ad

… the holiday season, but you can see it here before the advertising bombardment begins. … Battlefield 3’s Jay-Z “99 …

Can Battlefield 3 Really Take On Call Of Duty?

… on Call Of Duty, which includes spending $100 million on advertising. But does DICE's military shooter really have …