Left 4 Dead 2 Gets $25 Million Ad Campaign

by Tim Turi on Oct 05, 2009 at 12:09 PM

Left 4 Dead was a huge release for Valve last year. It was the fastest selling game in the company's history, and according to the company's press release it was also the best selling new IP for both the PC and 360 in 2008. With those hefty achievements in mind, it's no small wonder that Valve is stopping at nothing to spread the news about round two of the zombie apocalypse. What's the tab for the ad campaign, you ask? Try $25 million.

Valve has good reason for nearly tripling advertising expenditures since the first Left 4 Dead. "Based on the strength of pre-orders, Left 4 Dead 2 will be the fastest-selling product in Valve's history," said Gabe Newell, president of Valve.  "Left 4 Dead 2 has consistently run at 300% of Left 4 Dead's numbers."

300 percent is more that 100 percent, in case you were curious. It looks like Valve is set to match their advertising with their projected pre-order sales. The selected venues for the video game peddling will be Monday Night Football, UFC broadcasts, billboards, and popular gaming websites. If Valve was really serious about tapping into the zombie survivalist demographic, they'd be better off advertising in army surplus stores and the local Cabela's.

The house that Gordon Freeman built truly has a monster on its hands. We'll know come November 17th whether or not the $25 million will make Valve's optimistic projections ring true. That money sure would buy a lot of painkillers and med-kits, though.