Nike Signs First Ever Endorsement Deal With Esports Player

… Legends player Jian ‘Uzi’ Zihao alongside Lebron James for marketing events. … Nike Signs First Ever Endorsement Deal …

Sega May Be Hinting That Sonic Colors Is Coming To PC

… Art for the game has shown up in marketing for a Steam bundle. … Sega May Be Hinting That …

Feature: The Best And Worst Industry Marketing Moments

… you gotta wonder what exactly goes on during some companies' PR meetings. … The Best And Worst Industry …

Electronic Arts Is Laying Off 350 People From Its Marketing, Operations, and Publishing Divisions

… This news was shared by Andrew Wilson, Electronic Arts' CEO, in a blog posted on the company's website. … Electronic Arts Is Laying Off 350 People From Its Marketing, …

Aaron Greenberg Named Head Of Marketing For Xbox Games, Entertainment Studios

Alpha Protocol Devs Unmoved by Critique in Leaked Sega Document

… Critique in Leaked Sega Document … A very interesting post appeared in the Alpha Protocol forums from Obsidian marketing …

Blizzard And Korean Air Take Wings Of Liberty To The Sky

… Air Take Wings Of Liberty To The Sky … Taking video game marketing to a whole new altitude, Blizzard and Korean Air …

One Million Super Street Fighter IV Units Shipped

… One Million Super Street Fighter IV Units Shipped … “It’s survival of the fittest, on a global scale!” … as well. … One Million Super Street Fighter IV Units Shipped …

Natal Release Dated?

Namco Bandai: Games Are Too Expensive

… time you grumble at the checkout line about the cost of video games, take solace in knowing you’re not alone. You’ve …

Activision Publishing Gets New CEO

… Hirshberg is a marketing executive who will now oversee operations management, product development, and consumer …

Sam Fisher Goes Rogue...Starts Tweeting

LittleBigPlanet Sequel On The Way?

… On The Way? … In a video interview with Folkert Langeveld, marketing manager for Sony Benelux, it is suggested there may …