EA Sports Details NBA Live Ultimate Team
EA Sports will be implementing its Ultimate Team mode into the upcoming NBA Live 14. The card-based feature has been a hit in Madden and FIFA, not to mention a way for EA to continue to monetize the sports titles after purchase.
Live Ultimate Team will allow players to build a team from collectible cards. These represent players, coaches, jerseys, and more. Cards are acquired with coins earned through play (or purchased with real money). Packs are also awarded by completing fantasy matchup games.
The Fantasy Showdowns pit your team against real teams and themed squads. Throughout the season, EA will be adding more Showdowns, more players, and boosts that are based on real world performance.
[Source: EA Sports]
The Ultimate Team seems to be popular with players. I have a number of friends that accrue points (and spend real money), build up a squad with cards, and auction off the ones they don’t want. The collecting metagame seems to be as engaging for those players as is taking their squads onto the field.