News

Digital Growth Drives Activision’s Second-Quarter Earnings

… in year over year earnings, thanks to the continued success of Call of Duty and its high-margin digital business. … Digital Growth Drives Activision’s Second-Quarter …

Feature

Risky Business: Surviving The Mobile Middle Ground

… Risky Business: Surviving The Mobile Middle Ground … Gamers always hear the stories of overnight success coming to small mobile developers. Here's the more common story. … Risky Business: Surviving The Mobile Middle Ground …

News

Sony Pushing Monthly Active Users As A Primary Metric For Measuring Success

… Monthly Active Users As A Primary Metric For Measuring Success … The manufacturer is now tracking things like engagement and microtransactions as a measure of success and growth. … Sony Pushing Monthly Active Users As A Primary Metric For Measuring Success