During Microsoft's E3 2016 press conference, the company revealed a new program that allows players to create an custom-colored Xbox One controller.
The website for designing your controller is live now, and allows you to customize the colors on the main body of the controller, as well as the bumpers, triggers, d-pad, face buttons and more. A wide variety of new colors are available, and you can even have a message engraved onto the controller. The price for the controller starts at $79.99, and goes up depending on what extras you want. Microsoft announced a few small improvements to the controller alongside the Xbox One S reveal, including textured grips and increased wireless range. You can check out a video of the design lab below.
[Source: Microsoft]