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David Haddad Named President Of Warner Brothers Interactive
Warner Brothers Interactive Entertainment, the publisher behind the Batman: Arkham series, the expansive Lego franchise, and Netherrealm’s fighting offerings, including Mortal Kombat, has a new president. David Haddad has been named to the position today.
Haddad joined the company as senior vice president of digital publishing in 2013 after serving as chief operating officer of Activision’s Guitar hero franchise. He was then promoted in January to executive vice president and general manager of WBIE.
Haddad will continue to report to both Diane Nelson, president of DC Entertainment and WBIE president and chief content officer, and Ron Sanders, president of Warner’s home entertainment distribution division. While Warner has had its struggles this year, namely with the PC release of Batman: Arkham Knight, things are still looking strong.
According to a report from earlier this month, both Arkham Knight and Mortal Kombat X have each moved more than 5 million copies to customers. Lego Jurassic Park isn’t far behind with 4 million copies sold since its June launch.
As the holiday continues, we’re likely to hear of similar success of Lego Dimensions as the toys-to-live segment continues to grow. Warner also has Lego Marvel’s Avengers to look forward to in the new year.
Our Take
While we often talk about the missteps like Arkham Knight on PC because those acutely direct our readership, the broader picture shows a publisher with powerful intellectual property, smart external licensing agreements, and good studio decisions. Haddad’s role in that success is being recognized with this promotion.
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