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Square Enix Launching 'Collective' Crowdfunding Program

by Mike Futter on Oct 08, 2013 at 08:04 AM

Square Enix is getting into the crowdfunding game, but not exactly like you might expect. The publisher will be detailing its plans for a new platform called "Collective" at GDC Next in November, but the first information is available now.

Collective is a multi-step process that starts with something akin to Steam Greenlight. Developers will pitch projects, and end users can provide feedback on project pitches, and those that Square Enix deems feasible and have enough support will enter a funding phase.

Square Enix will be using Indiegogo, though it isn't clear if projects will be required to reach a funding goal. Indiegogo allows some project managers to collect money regardless of how much is raised. Those that opt to go this route pay Indiegogo a greater percentage.

We'll know more after the program details are revealed at GDC Next in November.

[Source: Square Enix]


Our Take
In business, we talk about core competencies and why it's important for companies (especially ailing ones like Square Enix) to stick to the mission. I don't yet see how Square Enix financially benefits from this program, nor do I understand how it increases sales, manages exploding budgets, or better positions the company for next-generation development. I'm interested in learning more, but my biggest question isn't "what?" or "how?" It's "why?"