Grand Theft Auto V Makes $800 Million On First Day
Rockstar's au revoir to the current generation is raking in huge amounts of revenue for parent Take-Two, which is relying on Grand Theft Auto V to make its current financial year a success. With $800 million in the bank already, the return to Los Santos is looking to break records.
In comparison, Call of Duty: Black Ops II previously held the record for day one sales with $500 million. That game reached the $1 billion mark after being on shelves for 15 days.
Grand Theft Auto IV earned $310 million on its first day in 2008, reaching the half-billion dollar mark in a week's time. Grand Theft Auto V launched worldwide yesterday, except in Japan and Brazil.
The installation base for current-generation consoles has been steadily growing throughout the generation. Even considering that, an $800 million opening day is astounding.
This could be the first year since 2009 that Activision's Call of Duty won't hold the top entertainment launch spot. If it doesn't, it'll be a close race, with Call of Duty: Ghosts launching on two additional platforms this year. Regardless, the remainder of this year is going to look good on the monthly NPD reports.