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Activision Re-Joins The ESA
Back in 2008, Activision dropped out of industry trade association the ESA (Entertainment Software Association). Now the Call of Duty publisher/developer – along with Chinese online services company Tencent – is back in the fold.
Although Activision has not been a member of the ESA for a few years, the company has been at E3, the annual trade show put on by the ESA.
It's unclear why Activision has re-joined the organization, but the ESA does provide services to publishers such as anti-piracy programs, legal advocacy, and the ESRB ratings organization.
Activision and Tencent also have a relationship together – they previously partnered to bring Call of Duty Online to China.
Our Take
To regular gamers like us, Activision's time outside of the ESA made no difference. However, the ESA is a powerful trade organization (see the Supreme Court case) whose position is made more effective by having a huge company like Activision involved.
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