Retail Will Continue To Be Important For Sony's Next Console
With its purchase of Gaikai Inc., a cloud-based gaming company, Sony is clearly thinking about the future and online digital distribution. But that doesn't mean Sony is ready to abandon the retail market.
Sony Computer Entertainment UK boss Fergal Gara acknowledged that the retail market has seen a decline in the past four years, but he sees it more as a difficult transition rather than a sign of eventual collapse. “We’d love to see as many of those retailers as possible maintain their interest in servicing the space because clearly down the road many of us are going to be doing our best to give another injection into the market whenever the next cycle starts,” Gara says.
Gara seems to believe that when Sony's next gaming cycle starts, better known as PlayStation 4 (or whatever the company decides to call its next console), the retail market will see a jump.