Sony's E3 Press Conference Dubbed 'The Future Of Gameplay And Innovation'

Sony is already getting the hype machine rolling a month before E3. "Join PlayStation executives as we announce the future of gameplay and innovation," the company said.

The website for this invitation-only press conference says Sony will be sharing more about "the new PlayStation lineup, products, and services that will drive the upcoming year in entertainment."

Sony CEO Kaz Hirai previously said the company will make no new hardware announcements at E3, so we'll just have to wait and see what else they plan to roll out.

The conference kicks off at 6:00 PM Pacific Time and will be streamed online here.

For a schedule of the rest of the E3 press conferences, be sure to check out our round-up.

[Source: Sony]