Analysts Calling For Vita Price Cut

by Matthew Kato on Feb 23, 2012 at 03:55 AM

Research firm Strategy Analytics thinks that the new PlayStation Vita can sell 12.4 million units in 2012. But only if the price tag is cut.

"Sony now is experiencing the same story in Japan [as Nintendo]," says analyst Jia Wu. "Sales of the Wi-Fi version of PlayStation Vita at $249 initially exploded, selling more than 300,000 units in the first week of release. But the new console is barely moving 20,000 units per week in its home market after all the hardcore fans made their purchases, mirroring the experience of the Nintendo 3DS." Therefore, Wu suggests that Sony should further follow in Nintendo's footsteps and cut the price of the Vita to spur sales. Nintendo did that in 2011 for the 3DS, and it's already reaping the rewards.

Regardless, Wu notes that the Vita should do well for Sony, expecting it to bring in $2 billion in hardware and software sales in 2012. In particular, he thinks the unit has the potential to make a lot of money through its PlayStation Store.