Bing Gordon To Receive AIAS Lifetime Achievement Award

by Meagan Marie on Jan 17, 2011 at 04:41 AM

Leading up to the 2011 D.I.C.E. festivities, the Academy of Interactive Arts & Sciences has announced the newest recipient of the AIAS Lifetime Achievement Award: Bing Gordon. The award is designed to recognize achievement outside the more traditional developer arena, instead focusing on contributions of individuals through a business lens.

Gordon began his career at Electronic Arts in 1982 and subsequently worked his way to the Chief Creative Officer position, where he helped to establish business and product marketing practices that have influenced the industry as a whole. AIAS also notes that Gordon was influential in the development of the EA Sports brand and the new sports games genre. Now Gordon is a part of the team at Kleiner Perkins Caulfield & Byers, where he has spearheaded investments in casual and social markets through companies like Zynga and ng:moco.

 “Whether it is developing a new ground breaking marketing campaign, running one of the largest video game industry publishers or taking a risk and starting over with social gaming, Bing has left a lasting mark on the video game industry,” said Martin Rae, president of the Academy of Interactive Arts & Sciences. “He really believed in the video game industry and dedicated his life to nurturing and growing the industry into what it is today. Always ready for a new challenge he saw the same potential in the social gaming category and took on this frontier, an industry that has really erupted and has really changed this industry.”

Gordon is the fifth recipient of the AIAS Lifetime Achievement Award, joining prominent industry figures Doug Lowenstein, Howard Lincoln, Minoru Arakawa, and Ken Kutaragi.

Bing will receive the award on February 10 at the 14th annual Interactive Achievement Awards. Comedian and actor Jay Mohr will return as host for the sixth year running.