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MTV Disappointed With Beatles: Rock Band Sales In Europe

by Phil Kollar on May 21, 2010 at 09:00 AM

The hype for The Beatles: Rock Band seemed uncontrollable before the game's release last fall, but how did it end up performing overall? In Europe, at least, the answer is not as good as MTV had hoped.

Speaking to MCV, MTV general manager Scott Guthrie flat-out admitted, "We were expecting higher sales" of The Beatles: Rock Band in Europe. Guthrie believes this was due to a number of factors, including global economic problems:

“We got caught in a few things that happened last year. It was a tough economy; there was a lot of competitive products out there, and I think Beatles probably had softer sales than it would have if some of those things weren’t in play. Overall we were pleased with the sales. I think that we underestimated the competition and they took mind share away from us.”

Guthrie also mentioned the stiff competition from Activision's Guitar Hero franchise and Sony's SingStar games. He said that most consumers who want to play music games already have the instrument hardware by now, so it's just a matter of figuring out better ways to market and sell the actual software.