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Five Effective Video Game Teaser Images
Recently, the creator of Flappy Bird tweeted out an image from his new game. It was a tease for what's to come and it got me thinking about still image teasers of the past that worked to get me excited about upcoming games.
Final Fantasy XII
Following the release of Final Fantasy X
and armed with the knowledge that Final Fantasy XI would not be a
traditional single-player Final Fantasy game, Square Enix released the
image above. It gave us a good look at the world and its visual
direction, but in terms of story and character, there were very few
assumptions that could be made. This image was all we knew about Final
Fantasy XII for quite some time, and it led to some enjoyable speculation.
The Legend of Zelda: Skyward Sword
A year before Nintnendo
officially unveiled Skyward Sword, it released the image you see above. It's a straightforward image showcasing Link, who nobody
doubted would appear in the game, but it left enough room open for
interpretation. Where was Link's sword, and who is this blue creature
standing behind him? It did a good job at opening the door for questions
and revealing an art direction, but not at the cost of showing too
much about the game too early.
The next game from PlayDead
PlayDead is the studio behind
Limbo, and when this image surfaced as being related to its next
project, the Internet quickly assigned it as belonging to
Limbo 2. The name of the game and its relation to Limbo is unclear, but
there are some obvious parallels that can be drawn between the two projects.
It's dark, eery, and mysterious, and what are those lights in the background?
car headlights? Eyes? This image has me absolutely fascinated reagrding
what could be coming next from PlayDead, and I can't wait to learn more.
Cyberpunk 2077
We've learned a little bit more thanks to a teaser trailer,
but the mohawked man above was our first idea of what was in store for
CD Projekt RED's Cyberpunk 2077. The studio is known for The Witcher
series, a story firmly rooted in fantasy. To see a future-punk with
Google Glass and a gun from a studio that usually works with swords and
spells was surprising and continues to be exciting.
Destiny
You could argue that this is actually the opposite
of an effective teaser considering no one gave it much thought until
after Destiny was announced, but that's the reason I enjoy this tease so
much. It went nearly unnoticed, importance unrealized for years. We spoke with art director Chris Barrett, the man responsible for
sneaking the tease into Halo 3: ODST about putting it into the game when we
featured Destiny on our cover. You can read that interview here.
Bonus: an intentionally ineffective teaser image
Gears of War 4(?)
On a recent video podcast for Black Tusk Studios
– the developer currently in charge of the Gears of War franchise –
studio manager Rod Fergusson shared the first piece of concept art for
the next Gears of War. Apparently, the next Gears of War will be played
out of focus. I'm guessing you play as a nerdy kid who loses his glasses
in the game's opening moments and you spend the rest of the game
accidentally killing and defeating the Locust through a series of
mishaps and coincidences like Mr. Magoo as you try to find your lost eye-wear.
Are there any teaser images of the present or past that you felt have been particularly effective at building excitement?
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