Epic Games Acquires Bandcamp
We’re living in a year of acquisitions. Microsoft is in the process of buying Activision Blizzard, Sony scooped up Bungie, Take-Two acquired Zynga, and now Epic Games has purchased…Bandcamp?
Yes, the music storefront/streaming platform is now under the umbrella of the maker of Fortnite and Unreal Engine. Why? That’s anyone’s guess. The move does harken to the publisher's purchase of Rock Band and Fuser developer Harmonix last November with the intent of creating more music-focused content for Fortnite. It doesn't feel like Bandcamp would figure into these plans in any obvious way but stranger things have happened.
If you’re a Bandcamp subscriber wondering how this will affect your service, the company’s co-founder/CEO Ethan Diamond issued a statement promising things will essentially remain the same and that Epic will help expand Bandcamp’s features and availability while allowing them to continue properly compensating its music artists, many of whom are independent. You can read part of his post below:
So there it is. Though not quite as purchasing a giant shopping mall, when you’re printing money like Epic, this move falls under the category of “why not?” It'll be interesting to see what if Epic uses Bandcamp for anything remotely video game-related or just wants to call the platform its own.
What do you think of this acquisition? Let us know in the comments!