Microsoft Shutting Down Mixer Streaming Platform
Microsoft has announced that it is shutting down its Mixer video game streaming platform – once the exclusive home of the likes of Ninja and Shroud – on July 22, and partnering with Facebook Gaming as a new locale for viewers and streamers.
In a statement, head of Xbox Phil Spencer said:
Microsoft acquired Beam in 2016 and turned it into Mixer in 2017, and brought over superstar streamer Ninja last year from Twitch.
According to The Verge, which talked to Spencer about the developments, stars who signed deals with Mixer (like Ninja and Shroud) are free to go back to Twitch. As of the time of this writing neither Ninja nor Shroud has officially commented on the situation.
The Verge also talks strategically about Microsoft's move, saying it gives Microsoft a broader base for its xCloud streaming service.