Activision Blizzard Made $4 Billion From Microtransactions in 2017
Activision-Blizzard in its latest earnings reports reveals the company in 2017 received $4 billion in revenue from "in-game net bookings" – or microtransactions – in its quarterly and annual reports.
This money is accumulated from various content such as in-app purchases, DLC sales, and loot boxes. Analyst Daniel Ahmad tweeted that about half of that revenue came from King, the company behind Candy Crush, while the rest is from its various properties, including content from Call of Duty, Overwatch, and Hearthstone.
See Activision's full earnings reports here.
In a year where the tide has turned against microtransactions so thoroughly, both Take-Two and Activision are reporting record high numbers for the revenue method. The broader audience seems more okay with them as a concept.