SWERY65 Relaunching The Good Life Crowdfunding Campaign On Kickstarter

by Imran Khan on Feb 07, 2018 at 07:35 PM

Last year, Hidetaka Suehiro, also known as SWERY65, tried to crowdfund a pet-based mystery RPG titled The Good Life, and ultimately did not succeed. Now, Swery's studio White Owls is relaunching the campaign on Kickstarter having reflected on its previous failure.

Swery's pitch was something of a whimsical Deadly Premonition that involved a town turning into cats (and optionally dogs, added later in the campaign) and trying to solve the mystery of why. The original crowdfunding campaign went up on Fig, which doubles as an investment platform, but didn't get very far. The project raised $682,864, fairly short of its $1.5 million goal.

"At that point,we decided to turn our temporary setback into a chance to make The Good Life better," Swery wrote. "We exhaustively analyzed and re-examined our campaign and initial plan, and made many critical adjustments."

The new campaign is set for March with more details in the coming month.


Our Take
Moving it from Fig is smart, as the question of whether the game will make a return on investment is half the decision-making process on that platform, and Swery is not well known for high-selling games. It'll be interesting to see what lessons they took from that campaign and how they relaunch it on Kickstarter.