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Niantic Acquires Evertoon Developers To Add Social Media Functionality To Pokemon Go, Other Apps

by Keenan McCall on Nov 03, 2017 at 01:43 PM

The developers of the augmented reality Pokemon game has taken in a new team known for social media app development.

In a new announcement, Niantic CEO John Hanke reveals that the developer has acquired the startup team behind Evertoon, a recently established mobile animation app, in order to expand the social media functionality of its games. Founded in 2016 by Niniane Wang, the startup company has raised $1.7 million to date from a variety of publishers through their film sharing app for social networks like YouTube or Twitter. 

The full statement can be read below:

Hello everyone,

The Niantic family is growing, and we couldn’t be more pleased to welcome a great group of people who will help evolve, challenge and grow our company in new ways. Today I am excited to announce that we have acquired the Evertoon team, who bring with them a wealth of talent and experience in mobile products, tools for creativity, and community building.

Niniane and her team have been exploring innovative ways to add social mechanics to digital products. As our products and platform evolve, they will help build social systems that will benefit our entire community. We are also excited to have Niniane’s engineering leadership and team management skills, as our team grows.


While the specifics of Niantic's plans for the developer haven't yet been revealed, the acquisition has resulted in the planned closure of the Evertoon social media app on November 30. 

[Source: Tech Crunch]


Our Take
Evertoon is one of the more interesting social media apps to emerge in the past few years, so it's exciting to think something similar to it may be coming to Niantic's games in the near future.