Nintendo Updates Youtube Partners Program To Restrict Live Streaming
Last night, Nintendo sent out an email to participants of its Youtube monetization program, Nintendo Creators. The email outlined Nintendo's new policy on live streaming their games on Youtube, banning it for monetization, and perhaps banning it outright.
Nintendo Creators Program was created as a response to Nintendo demonetizing all videos for Nintendo-published games on Youtube. The program enrolls Youtubers to share their ad revenue with Nintendo, providing that they comply with Nintendo's content guidelines, which demands restrictions on profanity, among other things. This is not just for Let's Plays of Nintendo games, but also things like footage used in video reviews or analysis. By and large, it is not a popular program.
The new policy reads like this:
"Live streaming on YouTube falls outside the scope of the Nintendo Creators Program. This means that you cannot broadcast content on YouTube Live from the account you have registered to the Nintendo Creators Program."
Nintendo advises that channels registered with the program and want to stream Nintendo games should either make a new account that isn't part of the program, or to leave the program as a channel and individually re-register every video for manual review before they can be monetized again.
The wording also seems to indicate that live streaming Nintendo games as a whole, monetized or not, is subject to action from Nintendo.
To join Nintendo's Creators Program, a channel must also be part of Youtube's partners program, which we reported on yesterday takes 10,000 views and a content review by Youtube. New accounts that want to monetize or stream Nintendo games have a long uphill battle ahead of them.