Bluehole Forms PlayerUnknown's Battlegrounds Subsidiary

by Jeff Cork on Sep 29, 2017 at 09:58 AM

PlayerUnknown's Battlegrounds is doing pretty well these days. It's doing so well, in fact, that Bluehole, the game's publisher, has announced that it has created a subsidiary focused solely on the Battle Royale-style shooter.

The new company, which is called PUBG Corp, is being led by newly appointed CEO Chang Han Kim. Under his leadership, PUBG Corp. will continue to work on the Early Access game's development and expanding its presence worldwide.

“Given PlayerUnknown's Battlegrounds' global success, we want to ensure that we have the operational efficiency that is required to support the game globally,” Kim said in a statement. “This new structure allows us to be nimble as we look towards the expansion of strategic business opportunities that include the game’s potential in the esports sector and the growth of PUBG as a true global IP franchise.”


Our Take
This seems like a smart play, since PUBG is likely consuming much of Bluehole's attention. Now it's just a matter of getting PUBG merch to share shelf space next to all the Five Nights at Freddy's stuff at your local big-box retailer.