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Oculus Closing Around 200 Retailer Demo Stations

by Matthew Kato on Feb 08, 2017 at 09:33 AM

Oculus has confirmed that it is shutting down around 200 pop up demo stations at Best Buy locations across the country.

Business Insider says it has seen an internal memo stating that the move was due to "store performance," and the site says it has communicated with multiple unnamed store employees who also mentioned stations' lack of activity.

Oculus confirmed the closings, but company spokesperson Andrea Schubert said: "We're making some seasonal changes and prioritizing demos at hundreds of Best Buy locations in larger markets. You can still request Rift demos at hundreds of Best Buy stores in the US and Canada." She also added, "We're going to find opportunities to do regular events and pop ups in retail locations and local communities throughout the year."

In other Oculus news, recently the company was ordered to pay $500 million in part of the lawsuit brought by ZeniMax.

[Source: Business Insider]


Our Take
Given that personal user experience is often fundamental in consumers getting excited about VR, hopefully there are still enough ways to demo it for those interested.