Microsoft Purchases Interactive Streaming Platform Beam
Microsoft is getting into the streaming game with the purchase of Beam. The platform not only allows people to share their gameplay, but is built for interactivity.
Players can impact games via visual controls (rather than chat). We’ve seen similar, chat-driven features in other games like Daylight, but those all require users to flood the chat channel with specific commands.
Rare’s upcoming Sea of Thieves will feature the ability to jump between multiple players and crews from the same stream. On Beam’s site, you can see integrations in a number of games. The company says that it doesn’t require developers bake-in interactive features. All titles and platforms are supported.
Beam says it will use its new status as a part of Microsoft to ramp up both infrastructure and staffing. You can take the service for a test drive on the Beam website.
This is a more natural approach to interactive streaming than the solution on Twitch that turns chat into a mess. I’m eager to play around with this a bit, as it seems to have huge potential. Not requiring developers to necessarily bake in interactive support means there’s more diversity in what interactive streamers can play.