After a global fan vote, Borussia Dortmund and Germany winger Marco Reus is FIFA 17's cover star.
Reus wasn't in the Germany team that played in the recent Euro 2016 tourney due to injury, but that didn't stop fans from voting him into the series' pantheon of stars.
Traditionally EA pairs the official cover star with other players who speak to specific territories, but an EA Sports spokesperson told us that this year the cover is all Reus'.
Beyond his abilities on the pitch, you have to give it up for Reus' hair. In fact, here's a handy tutorial/style guide...
To check out how EA Canada used Reus to highlight the game's A.I. intelligence system, take a look at the trailer below.
FIFA 17 comes out on September 27 in North America on PS4, Xbox One, PC, PS3, and Xbox 360.