Please support Game Informer. Print magazine subscriptions are less than $2 per issue


Nintendo Stock Jumps 25 Percent After Pokémon Go Launch, Rollout To Continue This Week

by Mike Futter on Jul 11, 2016 at 03:07 AM

Nintendo’s biggest stock surge in years isn’t on the back of a home console or handheld. It’s thanks to Pokémon Go, which has sent gamers out into the wild to try their hand at capturing the fictional creatures.

Currently, Nintendo stock is up 25 percent, which has added just short of $9 billion in value. Unfortunately, not everyone is able to play yet.

The rollout was suspended due to heavy server demand. Rather than compound the problem, Nintendo held off on launching the game in Canada, Europe, and parts of Asia.

Thankfully, a report from the Wall Street Journal indicates that our friends around the world will soon be able to get in on the fun. The publications’ sources suggest a rollout in additional territories, including Europe and Asia, will happen “within a few days.”

For more on Pokémon Go, check out our previous coverage. You can check out the game in our Test Chamber, get tips (including how to make Pikachu your starter), and read about how some people used the app to commit crimes.

[Source: Wall Street Journal]


Our Take
Phenomena like Pokémon Go are rare. This isn’t just a video game launch, it’s a cultural experience. I hope the game continues to grow and keep us out and walking. Credit is due to The Pokémon Company and Niantic (a Google spinoff) for giving us a reason to get on our feet and share gaming with the world.