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Deep Silver To Distribute Atlus And Sega Games In Europe
For many years, Europe has been asking for stable release expectations for Atlus’ lineup. And during that long, dark period, Atlus shrugged. Things are looking up for European gamers thanks to a new publishing deal.
Atlus and Sega are teaming up with Deep Silver, which will distribute games from the two companies in Europe and the UK. These include Persona 5, Shin Megami Tensei IV: Apocalypse, and Sega’s 7th Dragon Code: VFD.
While the deal was just announced today, it’s clear it’s been in the works for some time. The only question left is, how awkward was this little incident a couple of weeks ago in which the official Sonic the Hedgehog Twitter account called out Deep Silver-published Mighty No. 9 for its critical panning?
Congrats on the launch, @MightyNo9!
— Sonic the Hedgehog (@sonic_hedgehog) June 21, 2016
It's better than nothing. pic.twitter.com/WsXHWtAlaX
For those wondering why Sega doesn't just use its Sega of Europe distribution operation, the publisher explains that SOE is focused largely on the company's Western titles. These include the growing number of strategy releases (soon to include Amplitude Studios' games) and the Football Manager franchise.
"With the majority of those titles being released on PC, we’ve seen an evolution of SEGA Europe into a more digitally-centric business over the last few years," the company says. "For any packaged releases of SEGA Europe Western IPs they already partner with Deep Silver to bring those titles to market in Europe. It made sense to mirror that partnership with the SEGA of America-managed Japanese IP titles which currently have a heavier bias towards physical release. Sega Europe will still be publishing Yakuza 0."
Note: Additional information added related to Sega of Europe.
Our Take
This is great news for our friends in Europe. Atlus releases have been a big question mark on that side of the world, and Deep Silver has a solid distribution infrastructure there. Your long continental nightmare is over, Europe.
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