Sega Is Now Publishing Atlus U.S.A. Games, But Don't Worry

by Mike Futter on Mar 31, 2016 at 09:38 AM

Sega is completing its acquisition of Atlus, which began in 2013. In order to streamline its business operations, Atlus games will now be published by Sega. But before you start to worry, we have some good news.

Essentially, nothing from the end-user point of view is changing. The Atlus brand will remain intact and visible. Sega says that it and Atlus will still act independently.

However, Sega does discuss how its acquisition of Atlus has positively impacted its own operations. "Since Atlus U.S.A.—renowned for the award-winning Shin Megami Tensei, Persona, and Etrian Odyssey franchises—integrated with SEGA of America, the ATLUS expertise has allowed SEGA to localize and publish popular Japanese titles in the west, including the Yakuza series, Project DIVA series, and more," the company says.

Additionally, Sega has named Ivo Gerscovich as the new head of the Sonic brand and its related businesses in North America, Europe, the Middle East, and Australia. Gerscovich will serve as the Sonic chief brand officer and senior vice president of Sega of America.


Our Take
For end users, this is business as usual, but it does have a business impact. Sega has benefitted greatly from Atlus' prowess at localizing games for the Western market. More importantly the Sonic publisher has let Atlus do its thing without change, which is something fans feared wouldn't be the case following the acquisition.